P
Director of Creative Excellence
Philips
Amsterdam, North Holland, Netherlands
7.800 – 12.900 / month
Hybrid
Expert
posted 15 hours ago
Vacancy Summary
As the Director of Creative Excellence at Philips Personal Health, you'll lead the creative strategy and standards to enhance impactful and commercially effective work. This role is pivotal in connecting Business Units and Regions to foster a culture of creativity and excellence.
Required skills
AI tools
Planning
Governance
Make
Standards
Teams
Artificial Intelligence (AI)
Communication Skills
Technology
Strategy
Production
Flexibility
Guidance
Health
Clear
Management
Performance
Learning
Culture
Media
Connecting
Creative Development
Compensation & Benefits
Influencing
Quality Work
Communications
Evaluation
Marketing Leadership
Creative Processes
English level
Professional
Your Challenge: The Director of Creative Excellence establishes the direction, standards, and practices that enable Philips Personal Health to deliver distinctive, consumer-relevant, and commercially effective creative at scale. This role is crucial in connecting Business Units and Regions by building the necessary standards, insights, governance, and technology for stronger creative work.
The Role: The Director leads the Creative Excellence agenda across Philips Personal Health, setting ambitions, standards, and a learning culture to help Business Units and Regions develop impactful work.
You're the right fit if:
•
Creative standards, strategy, and review
•
Define, embed, and evolve global standards for Creative Excellence, providing practical guidance for high-quality work.
•
Establish principles for creative quality, consumer relevance, brand distinctiveness, channel fit, adaptation, and effectiveness.
•
Strengthen creative strategy, briefing, and evaluation quality across Business Units and Regions.
•
Create a common vocabulary and tools for planning and improving creative work.
•
Establish review practices that challenge and elevate creative standards.
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Balance global consistency with flexibility for different categories and markets.
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Creative expression and development
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Inspire stronger creative expression, helping teams translate strategy into engaging ideas.
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Develop guidance and tools to enhance creative development from insight to production.
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Champion excellence in creative craft across channels, ensuring work aligns with Philips branding.
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Collaborate with partners to enhance creative standards and capabilities.
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Identify AI opportunities to enhance creative processes while maintaining quality.
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Creative effectiveness, learning, and amplification
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Collaborate with Business Units and the Personal Health Media team to assess creative performance.
•
Connect insights to improve marketing outcomes and inform future creative decisions.
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Establish a learning agenda to share best practices and amplify successful work.
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Build pride and visibility for Personal Health Creative Excellence on platforms like Cannes Lions.
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You have a proven track record of leading breakthrough creative work that builds brands and drives commercial impact.
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Significant experience in senior creative or marketing leadership roles within complex organizations.
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Ability to set clear creative ambitions and translate them into practical standards.
•
Strong stakeholder management and influencing skills to unite senior leaders and partners.
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Experience using insights to enhance marketing decisions.
•
Understanding of modern creative development and the potential of AI.
•
Excellent communication skills and a collaborative leadership style.
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