EMEA Sales Director at Ritchie Bros.

When you join RB Global (local entity: Ritchie Bros.), you’ll be part of a diverse, global team that’s focused on delivering great customer experiences. If you have an entrepreneurial spirit and are passionate about making a difference, we invite you to join our growing team.

The Role

We are looking for a strategic, people-focused Sales Director for the EMEA region to lead the sales management of our major sites, satellite operations, and any additional business units across EMEA. As a key member of our International Sales leadership team, you will drive operational excellence, champion innovation, and ensure strong, consistent performance across the region. You’ll provide strategic direction, support continued implementation of our multi-channel strategy (including timed, live, and online auctions), and help shape the future of our operations. This role is critical in fostering high-performing teams, ensuring consistent customer experience, and supporting long-term growth across the EMEA region.

Responsibilities

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Deliver annual financial and operational performance targets for the EMEA group.

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Develop and execute regional business strategies aligned with RB Global’s corporate priorities.

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Drive end-to-end deal management, partnering with sales teams to optimize pipeline quality, deal velocity, and win rates.

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Review and approve annual plans for all regional sites, ensuring consistency and alignment.

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Monitor Auction Site Contribution Statements (ASCS) in partnership with Regional Operations Managers and finance teams.

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Evaluate KPIs and implement action plans to maintain or exceed performance expectations.

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Ensure consistent and high-quality auction experiences across all EMEA locations.

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Lead and support the execution of multi-channel initiatives including timed auctions, online events, and value-added services.

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Provide strong leadership, coaching, and development opportunities to Regional Sales Managers and operational staff.

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Build collaborative, high-performing teams through mentorship, development plans, and effective delegation.

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Maintain visibility and engage directly with key customers, staff, and business partners during major auction events.

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Represent RB Global within the broader business community and across internal teams.

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Champion a culture of safety and accountability across all regional operations.

Requirements

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10+ years of experience managing or directing field operations teams, ideally across diverse regions or countries.

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Demonstrated success leading operational initiatives and developing business plans that support growth.

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Strong business acumen with understanding of operations, business processes, management principles, and budgeting.

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Proven leadership capability, with strong coaching skills and commitment to developing high-potential teams.

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A high degree of customer service orientation and relationship-building capability.

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Experience working effectively in collaborative, team-focused environments.

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Strong prioritization and execution skills, especially in high-pressure settings.

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Ability and willingness to travel throughout the EMEA region.

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Flexibility to work varied hours, including weekends or holidays as needed.

What We Offer

Our success is built on the drive and dedication of our people. As we grow around the globe, there will be many opportunities to advance your career – we’ve proven this throughout our 65+ years in business. And, we'll take care of you along the way. Here’s how:

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Competitive base salary

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Comprehensive benefits including pension plan, compensation for health care and a sports allowance

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Hybrid working model

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Employee share purchase plan

About the Company

Ritchie Bros. Global (RB Global) has grown from a small-town auctioneer to a global asset management and disposition company. RB Global is a trusted global marketplace leader for insights, services, and transaction solutions for used and unused commercial assets and heavy equipment. Through our innovative multi-channel approach—including onsite live auctions, timed online events, marketplace listings, and value-added services—we help customers around the world buy, sell, and manage assets with confidence.

Ritchie Bros. is an equal opportunity employer and ensures nondiscrimination in all activities in accordance with all applicable laws. This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Candidate selection is made by Talent Acquisition. Only electronic applications can be accepted. No agency calls, please.