B
International Social Media and PR Manager
Balmain Hair
Rotterdam, South Holland, Netherlands
On-Site
Expert
posted 45 days ago
View company profile
Vacancy Summary
Join Balmain Hair, a luxury haircare brand, as an International Social Media and PR Manager. You'll lead global strategies, enhance brand visibility, and manage diverse communications across international markets while driving growth in retail and e-commerce.
Required skills
Positioning
Fit
Advocacy
Coordination
Media Relations
Writing
Alignment
go-to-market
planning
Cross-functional Collaboration
Growth
Regulatory Compliance
Optimization
Teams
Interviews
Analytics
Feedback
Governance
Acquisition
Dutch
E-Commerce
English
Analysis
Communications
retail
Reporting
Education
Social Media
Strategy
Contact
Differentiation
Partnerships
Influencer Marketing
Beauty Industry
Capability Building
Professional Development
Judgment
execution
Accuracy
Messaging
Brand Storytelling
Clear
Thought Leadership
Performance
crisis management
Learning
WELL
Content Development
Fashion
English level
Fluent
Balmain Hair is a prestigious Dutch family-owned luxury haircare brand with a rich heritage spanning fifty years. Originally starting with wigs, it has evolved into a globally recognized name in high-end haircare, featuring a diverse portfolio of proprietary and licensed brands, as well as a celebrity line. The brand is deeply integrated into the fashion and beauty industry, showcased at international fashion weeks, the Cannes Film Festival, and through leading influencers. Products are distributed worldwide through luxury salons, distributors, department stores, and online platforms.
With a fresh brand strategy focused on premiumization and a strong ambition for retail and e-commerce growth, Balmain Hair is embarking on an exciting phase of international expansion.
The International Social Media and PR Manager will be responsible for managing and enhancing the reputation, visibility, and consistency of multiple brands across global markets. This role will oversee global social media and public relations activities for a diverse brand portfolio, ensuring each brand maintains a unique identity while aligning with the overall organizational values and communication standards.
Key Responsibilities
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Global Social Media Strategy & Multi-Brand Management
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Develop and implement global social media strategies for various brands.
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Define channel strategies, content frameworks, and governance models for each brand.
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Ensure clear differentiation of brand voice, tone, and positioning across platforms.
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Oversee social media presence across regions, markets, and brand accounts.
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Monitor global trends, platform developments, and competitor landscapes for each brand.
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Content Development & Brand Storytelling
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Oversee the creation of high-quality, brand-specific content for global audiences.
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Ensure consistent messaging within each brand while aligning with group-level guidelines.
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Adapt and localize content to meet cultural, linguistic, and market-specific needs.
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Coordinate with internal teams, agencies, and external partners across brands.
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Manage content approval processes to ensure accuracy and brand compliance.
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Community Management & Global Engagement
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Monitor and manage engagement across multiple brand communities worldwide.
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Establish engagement guidelines tailored to each brand’s audience and tone.
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Respond to inquiries, comments, and mentions in a timely and brand-appropriate manner.
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Escalate and manage issues in collaboration with regional and brand stakeholders.
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Identify opportunities for community growth and advocacy for each brand.
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International Public Relations & Media Relations
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Develop and execute international PR strategies for individual brands and the overall organization.
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Draft and distribute press materials tailored to brand-specific narratives.
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Manage relationships with global, regional, and local media across multiple industries.
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Coordinate interviews, announcements, and press events for different brands.
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Track and analyze media coverage at both brand and portfolio levels.
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Campaigns, Influencers & Partnerships
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Plan and execute integrated global campaigns across multiple brands.
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Manage influencer, ambassador, and partnership initiatives for each brand.
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Ensure brand fit, regulatory compliance, and cultural alignment in each market.
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Coordinate shared or umbrella campaigns where appropriate across brands.
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Measure campaign effectiveness at both brand and portfolio levels.
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Analytics, Reporting & Portfolio Optimization
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Track and analyze KPIs for individual brands and the overall brand portfolio.
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Prepare consolidated and brand-level performance reports for stakeholders.
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Compare performance across brands, regions, and channels to identify opportunities.
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Utilize insights to optimize strategies and resource allocation across the portfolio.
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Cross-Functional & Cross-Regional Collaboration
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Collaborate closely with PR agencies, local teams from distributors, marketing, and leadership.
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Act as a central point of coordination for global brand communication standards.
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Work closely with Marketing to ensure PR, social media, and campaign narratives align with brand positioning, go-to-market strategies, and commercial priorities.
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Partner with the Education team to translate educational content, thought leadership, and expertise into compelling PR stories and social media narratives.
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Team Leadership & Capability Building
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Lead, manage, and develop the PR and communications team, including social media and external communications roles.
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Set clear goals, priorities, and performance expectations for the team.
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Provide coaching, feedback, and professional development to strengthen capabilities across PR, content, and community management.
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Coordinate internal resources and external agencies to ensure efficient execution and quality output.
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Foster collaboration, accountability, and high standards across the communications function.
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