Social Video Content Strategist at Gradient

Graphic and Multimedia Designers

Social Video Content Strategist

Gradient

Amsterdam, North Holland, Netherlands

Hybrid

Intermediate

posted 36 days ago

View company profile

Vacancy Summary

At Gradient, we redefine short-form video as a core media strategy rather than just ads. Join us to create impactful video content for diverse clients, including healthcare and tech, while mastering the art of short-form storytelling.

Required skills

A/B Testing

Compliance

TikTok

RevOps

Growth

Teams

Artificial Intelligence (AI)

Driving

Adjust

Customer Relationship Management (CRM)

Data Analysis

Dutch

English

Finance

Hubspot

SAAS

Social Media

Healthcare

Strategy

Regulatory Standards

copywriting

Responsibility

Instagram

YouTube

CAN

Templates

Brand Awareness

Performance

Learning

Directing

Creative Strategies

Content Creation

Content Marketing

Integrity

Metrics

Video Editing

Video Production

Brief Writing

Benefits

Campaigns

Attention

English level

Native

Gradient builds Growth Systems, helping companies transition from disjointed campaigns to cohesive strategies that integrate performance, content, RevOps, and media, all centered around HubSpot. This role focuses on social video, emphasizing its importance in driving brand awareness and conversions. You will manage a diverse client portfolio, from innovative healthcare solutions to rapidly scaling SaaS companies.

The Role

You will take full ownership of social video for your clients, beginning with the growth plan rather than a posting calendar. Your expertise in short-form video will guide you in creating content that captures attention and drives conversions. You'll handle everything from strategy and production to editing and iteration, ensuring that your work meets the fast-paced demands of social media.

Responsibilities

•

Lead social video strategy for clients, translating growth plans into engaging content.

•

Focus on short-form video, overseeing strategy, formats, hooks, production, and iteration.

•

Shoot and edit videos yourself, ensuring quick turnaround times.

•

Direct larger productions, collaborating with external creators and experts.

•

Develop a library of repeatable video formats to maintain consistency across assets.

•

Manage creative fatigue by refreshing existing formats while maintaining brand integrity.

•

Analyze performance data to iterate on content based on metrics like hook rate and watch time.

•

Collaborate with performance and compliance teams to ensure content aligns with brand and regulatory standards.

•

Provide clients with data-driven insights and recommendations.

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