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Own the entire paid acquisition process across platforms such as LinkedIn, Meta, Google, Reddit, and more.

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Create all kinds of assets: copy, static images, videos, and landing pages. Leverage AI to generate multiple variations.

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Implement a rigorous testing cadence: hypothesize, execute, analyze, and optimize. The volume of tests is crucial, with most expected to fail.

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Manage the budget and focus on generating qualified leads rather than just impressions.

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Collaborate with founders, customer engineers, and clients to define how Soda is presented to the market.

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Have experience running enterprise B2B ads in a startup or growth-stage technical company, where you understand the nuances of long sales cycles and high contract values.

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Be obsessed with experimentation: share the number of tests you conducted in the last quarter and the insights gained from them.

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Produce and share examples of ads you created, detailing costs and returns.

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Utilize AI models for creative production and iteration, explaining how AI enhanced or hindered your work.

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Have experience managing budgets effectively and achieving targets.

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Possess enough technical knowledge to handle landing pages, tracking, and CRM systems independently.

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Communicate clearly in written English, as much of the role involves crafting compelling text.

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Experience in data quality, data management, or data observability.

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Background in building attribution models alongside running ads.

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Experience as a first marketer or founder in a startup environment.

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$120,000-$130,000 / €110,000-€120,000 per year + equity, with no geographic salary adjustments.

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Fully remote (US or EU-based), with offices in Brooklyn.

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Access to all necessary AI models and a real budget for testing without micromanagement.

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Work with colleagues across 12+ countries, with local equivalents of PTO, retirement, and medical coverage.

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Be part of a transformative moment in data quality.

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Enjoy ownership from day one and the freedom to remove bottlenecks.

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Experience an international culture with colleagues from various countries.

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Work remotely with flexible hours and a consistent pay structure across regions.

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Build and own your paid function without bureaucratic hurdles.

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Rapidly changing priorities and a fast-paced work environment.

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Constant need for flexibility and learning.

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No agency support; you must create everything yourself.

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Performance judged on pipeline results, not just campaign aesthetics.

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15-minute phone screen with a founder.

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Short assignment.

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In-depth craft interview (90 minutes).

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Culture fit interview (1 hour).