Product Marketing Lead - Healthcare Technology at Jobgether

J

Product Marketing Lead - Healthcare Technology

Jobgether

Netherlands

Remote

Expert

posted 2 days ago

Vacancy Summary

Join a partner company as a Product Marketing Lead in the Netherlands, where you'll shape the marketing strategy for a global portfolio of healthcare technology products. This role offers significant autonomy and the chance to drive commercial growth through strategic product positioning and market insights.

Required skills

data privacy

Product Launch

Cross-Functional Leadership

regulations

Buying

Data protection

Planning

Customer Success

Innovation

Workflows

Compensation and Benefits

Market Expansion

Acquisition

Onboarding

sales

Competitive Intelligence

Make

Market Intelligence

materials

Positioning

Tools

Teams

Interviews

Artificial Intelligence (AI)

Feedback

Communication Skills

Data Analysis

Finance

Support

Access

customer orientation

influence

Turning

execution

Messaging

Dynamics

Clear

Management

Performance

Learning

MOST

Quantitative Research

Revenue Growth

Alignment

go-to-market

Purchasing

Matching

Distribution

B2B

Customer Research

Packaging

Monetization

Influencing

Coordinating

Prioritization

Pricing Strategy

SAAS

Healthcare Technology

ICP

Measurement

Differentiation

Professional Development

Business Cases

Fitting

retention

Serving

Product Strategy

Product Adoption

Segmentation

GTM

customizing

Use Cases

Product Insights

Commercial Growth

GDPR

English level

Fluent

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner seeks a Product Marketing Lead based in the Netherlands, offering the chance to shape product marketing strategy across a global portfolio of healthcare technology products. You will connect product strategy with commercial growth by collaborating with Product, Marketing, Sales, Customer Success, Finance, and regional teams. The role combines strategic ownership with hands-on execution across positioning, segmentation, pricing, packaging, and go-to-market strategy. You will leverage customer, market, competitive, and product insights to refine propositions and identify opportunities for adoption and expansion.

Accountabilities

•

Lead product marketing across the product portfolio, establishing frameworks, priorities, and workflows that align product strategy with customer and commercial outcomes.

•

Own positioning, messaging, and value propositions across products, customizing propositions for different ideal customer profiles, segments, use cases, and markets.

•

Develop and maintain segmentation and ICP frameworks, defining target customers, their needs, and the strongest opportunities for growth.

•

Oversee packaging and bundling strategy, structuring products and capabilities across plans and customer segments to facilitate adoption and create expansion opportunities.

•

Co-own pricing and monetization decisions with Product, Finance, Revenue, and regional teams, considering willingness-to-pay, competitive dynamics, pricing frameworks, and business cases.

•

Define go-to-market and distribution strategies for new and existing products, selecting the audiences, channels, sales motions, and lifecycle touchpoints most likely to drive adoption.

•

Lead major GTM initiatives, including product launches, pricing changes, and packaging updates, managing messaging, enablement, rollout planning, stakeholder alignment, and post-launch measurement.

•

Drive product adoption and expansion by identifying barriers to discovery, activation, usage, and growth, coordinating cross-functional efforts to address them.

•

Translate customer and market intelligence into actionable recommendations using customer research, win/loss analysis, product usage data, competitive intelligence, and commercial feedback.

•

Collaborate with regional teams to understand market-specific competition, purchasing behavior, regulation, customer needs, and willingness-to-pay while maintaining a coherent global strategy.

•

Assess and support expansion into new customer segments and geographies, determining the necessary adjustments to positioning, pricing, packaging, product, and distribution.

•

Build competitive positioning and market intelligence to clarify differentiation, identify gaps, and inform strategic responses to market changes.

•

Equip Sales, Customer Success, and other customer-facing teams with messaging, narratives, competitive insights, and materials that support selling, onboarding, adoption, and expansion.

•

Partner with Product leadership to incorporate customer, market, and commercial insights into product strategy and prioritization.

•

Track product marketing performance across acquisition, activation, adoption, expansion, retention, and churn, using results to continuously refine strategy and execution.

Requirements

•

5+ years of experience in Product Marketing, Growth, Product Strategy, or a closely related field, ideally within B2B SaaS.

•

Proven experience influencing growth through positioning, pricing, packaging, go-to-market, distribution, and product-led initiatives.

•

Experience developing positioning and value propositions for products serving multiple ICPs, customer segments, or markets.

•

Strong knowledge of segmentation, ICP development, pricing, packaging, monetization, and go-to-market strategy.

•

Experience operating in competitive B2B environments where differentiation relies on product capabilities, proposition, and execution.

•

Experience working across multiple markets, preferably in Europe, with an understanding of differences in customer needs, regulations, competition, purchasing behavior, and willingness-to-pay.

•

Strong analytical capabilities and confidence working with product and commercial data, conducting research, developing business cases, and turning insights into action.

•

Strong customer orientation, with experience using qualitative and quantitative research to understand buying, adoption, expansion, churn, and competitive decisions.

•

Proven ability to influence senior stakeholders across Product, Marketing, Sales, Customer Success, Finance, and regional teams without relying on formal authority.

•

Excellent communication skills, with the ability to simplify complex concepts, make clear recommendations, and align stakeholders around strategic direction.

•

High ownership and adaptability, with the ability to operate effectively in a fast-paced environment and move between strategic planning and detailed execution.

•

Hands-on approach with the willingness to conduct customer interviews, develop messaging, analyze adoption data, build pricing recommendations, and manage launch details personally.

•

Experience in healthcare, vertical SaaS, or regulated industries is an asset.

•

Experience taking established products into new customer segments or geographic markets is a plus.

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