Senior Product Designer II - Lifecycle & Growth at Instacart

We're transforming the grocery industry. At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. We see exciting complexity and endless opportunity to serve our community's varied needs. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

OVER DE TEAM

The Growth Design Team focuses on driving meaningful business impact through thoughtful strategy, experimentation, and exceptional craft. We design the end-to-end journeys that help customers discover, understand, and engage with the value of Instacart. Our work sits at the intersection of product thinking, brand expression, behavioral insight, and interaction design. We pride ourselves on a culture of experimentation, accountability, and craft, continuously evolving how we design for conversion, engagement, retention, and long-term customer value.

OVER DE ROL

We’re looking for a Senior Product Designer II to join the Lifecycle & Growth team and help shape some of Instacart’s most important customer experiences. This role is ideal for a highly conceptual, craft-driven designer who is energized by ambiguous problems, 0→1 exploration, and bringing new ideas to life through exceptional visual, interaction, and motion design.

You’ll work across high-impact Growth initiatives spanning partnerships, incentives, and lifecycle experiences. The work may include exploring new partner-led entry points, rethinking how incentives are surfaced and understood, or creating new lifecycle experiences that improve conversion, reactivation, and retention. You’ll move fluidly between big-picture concepts and the smallest interaction details, developing new product ideas, prototyping behaviors, refining motion and micro-interactions, and carrying strong concepts through to polished execution.

WAT JE ZULT DOEN

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Lead high-impact Growth initiatives across partnerships, incentives, and lifecycle experiences, taking work from ambiguous problem framing through exploration, refinement, and launch.

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Reimagine key moments across the customer journey, including how people discover Instacart, understand value, convert, reactivate, and build ongoing habits.

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Blend product thinking, brand, content, interaction design, and business mechanics to create unified experiences.

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Explore and prototype new content models, flows, interaction patterns, motion, and messaging that challenge existing conventions.

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Design complex, multi-step journeys that span surfaces and teams, identifying opportunities for greater continuity, clarity, and cohesion.

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Partner closely with Product, Engineering, Marketing, Content Design, Research, Brand, and Data Science to synthesize diverse inputs into clear creative direction.

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Use customer insight, experimentation, and business metrics to evaluate tradeoffs and iterate toward measurable impact.

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Define scalable patterns and interaction models that extend beyond a single feature.

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Use prototypes, AI-enabled tools, and emerging workflows to make ideas tangible early and improve how teams explore and build.

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Raise the craft bar through exceptional visual and interaction design, strong storytelling, and clear rationale.

MINIMALE KWALIFICATIES

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7+ years of experience designing consumer-facing digital products across web and mobile.

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A portfolio demonstrating exceptional visual, interaction, and product craft, including strong 0→1 work.

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Deep interaction design skills, with experience in motion, micro-interactions, prototyping, and product behavior.

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Strong conceptual thinking, with the ability to turn ambiguous opportunities into clear, compelling product experiences.

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Proven ability to design complex journeys while balancing customer needs, business goals, technical constraints, and craft.

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Strong communication and storytelling skills, with the ability to articulate design rationale and influence cross-functional partners.

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Comfortable operating autonomously, exploring broadly, and carrying work from early concept through polished execution.

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Curiosity and fluency with AI-enabled tools and workflows.

PREFERRED KWALIFICATIES

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia. For Canadian based candidates, the base pay ranges for a successful candidate are listed below: CAN $171,000—$180,500 CAD.

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Experience in growth, subscriptions, marketplace, commerce, or other high-scale consumer products.

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Experience working where brand and product experience are deeply connected.

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Strong prototyping or motion skills using Figma, Framer, ProtoPie, code, or similar.

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Experience exploring AI-powered product experiences or integrating AI into the design and prototyping process.