•

Develop and own the differentiated positioning for Instacart+ against competing offerings.

•

Create messaging and lifecycle programs that highlight member value at key moments across various channels.

•

Collaborate with growth and performance marketing teams to enhance acquisition strategies for trial users and lapsed members.

•

Advocate for member insights in product roadmap discussions, influencing future developments.

•

Lead the go-to-market plans for new features, from messaging to performance review.

•

Establish credibility as a category expert to inform and sharpen Instacart+ strategy.

•

8+ years of marketing experience, with at least 4+ years in product marketing, preferably in consumer tech.

•

Proven track record in owning go-to-market strategies for subscription or loyalty programs, demonstrating measurable results.

•

Deep understanding of subscription/loyalty marketing mechanics, including acquisition and churn strategies.

•

Strong strategic thinking skills to synthesize consumer research and competitive insights into effective messaging.

•

Ability to influence product roadmaps by integrating customer feedback into planning cycles.

•

Excellent written and verbal communication skills, capable of presenting strategies to senior stakeholders.

•

Experience collaborating with cross-functional teams to execute multi-channel campaigns.

•

Proficient in data analysis and A/B testing for messaging optimization.

•

Bachelor's degree or equivalent practical experience.

•

Experience marketing subscription or loyalty programs in a marketplace context.

•

Background in programs with tiered benefits or partner integrations.

•

Experience conducting member research to inform strategies.

•

Prior experience mentoring junior marketers.

•

Familiarity with the grocery or CPG retail marketing landscape.